Canada’s premium travel media network

One partner. Every traveller touchpoint.

Travel Path Media® connects brands with 37M+ premium travellers, from the moment they plan their trip to long after they land.

37M+
TRAVELLERS REACHED
900+
PROPERTIES
4
INTEGRATED PRODUCTS
The opportunity

The Canadian travel market is growing. Your audience is already in motion.

$B
Canadian travel spend forecast for 2026. Up 22% from 2025.
Allianz Global Assistance Canada
$
Per Canadian traveller per year. 2nd largest leisure spender globally.
Amex Global Travel Report 2024
$B
Total Canadian business travel in 2025. Up 15% year over year.
Global Business Travel Association
M
Total Canadian trips taken in 2024. 292M domestic, 39M international.
Statistics Canada 2024
M
Canadians planning a vacation in the next 12 months. 57% of adults.
Vividata Winter 2025
M
Canadians flying on their next vacation. Directly addressable audience.
Vividata Winter 2025
M
Canadians who saw
out-of-home at an airport in the past week.
Vividata Winter 2025
$K+
Average household income of the Travel Path Media traveller audience.
Travel Path Media
The personas

Nine traveller personas.
Built from verified behaviour.

Persona 01. C-Suite executive.

C-Suite executives

Own the business class moment

High-frequency flyers on major domestic and international routes. Global conferences, corporate hubs, and financial centres.

Lounges Business class IFE In-flight Wi-Fi Mobile and CTV
Persona 02. Luxury vacationer.

Luxury vacationers

Own the premium escape

Premium cabin travellers flying to international high-end destinations. High household income, brand-aware, engaged throughout the journey.

Lounges Premium cabin IFE Hotel Wi-Fi Mobile and CTV
Persona 03. Family vacationer.

Family vacationers

Own the family journey

Families with children heading to theme parks, resorts, and holiday destinations. High purchase intent across entertainment, CPG, and travel.

In-flight Wi-Fi IFE Hotel Wi-Fi Mobile
Persona 04. Gen-Z explorer.

Gen-Z explorers

Own the experience

Young adults travelling to sun, urban, and cultural destinations. Mobile-first, socially driven, highly influenced by in-the-moment brand contact.

IFE In-flight Wi-Fi Mobile Hotel Wi-Fi
Persona 05. Newcomer.

Newcomers

Own the cultural connection

New Canadians travelling for family visits, cultural ties, and settlement purposes. High purchase intent across financial, telecom, and essential services.

Lounges IFE In-flight Wi-Fi Mobile and CTV
Persona 06. Ski and adventure traveller.

Ski and adventure

Own the mountain moment

Seasonal travellers flying to mountain destinations during peak winter. Active lifestyle, high disposable income, strong outdoor recreation intent.

In-flight Wi-Fi IFE Hotel Wi-Fi Mobile
Persona 07. Event traveller.

Event travellers

Own the event window

Passengers flying to sporting events, concerts, and major conferences. Mix of business and leisure. High spend concentrated around the event window.

Lounges In-flight Wi-Fi IFE Mobile and CTV
Persona 08. Road warrior.

Road warriors

Own the frequent flyer

Travellers with 6 or more trips annually. Loyalty program members with high lifetime value and deep brand affinity built through repeated travel.

Lounges IFE Hotel Wi-Fi Mobile and CTV
Persona 09. Cruise and tour traveller.

Cruise and tour travellers

Own the departure moment

Travellers connecting to cruise ports and international tour destinations. Higher average age and household income. Strong intent for insurance and luxury goods.

Lounges IFE Hotel Wi-Fi Mobile and CTV
The connected data model

Verified travel behaviour. Not modelled data.

Travel Path Media knows your audience actually flew, actually stayed, and actually travelled. Every signal is earned from real behaviour, never inferred from browsing.

Booking data

Route, cabin class, travel frequency, advance booking window, trip type.

Entertainment preferences

Genres, languages, and content categories watched in-flight.

Loyalty signals

Program tier, earning velocity, redemption behaviour, partner preferences.

Location intelligence

Origin and destination pairs, hotel check-ins, airport dwell times, geofence triggers.

Device and app usage

Airline app engagement, Wi-Fi usage, in-flight content interactions.

Demographics

Age, income bracket, household composition, professional status.

Traveller segments stay active and actionable for 365 days post-trip, extending your targeting reach well beyond the moment of travel.
The network at a glance

37M+ travellers.
One integrated network.

Premium airport lounges, in-flight entertainment systems, airline and hotel Wi-Fi gateways, and digital channels. Every stage of the trip, one media partner.

M+
TRAVELLERS REACHED ANNUALLY
+
HOTEL PROPERTIES NATIONWIDE
K+
TOTAL HOTEL ROOMS 
0
AD FRAUD. 100% VERIFIED
  • United Airlines
  • American Airlines
  • Delta
  • JetBlue
  • Porter Airlines
  • Hilton Hotels & Resorts
  • Hampton by Hilton
  • Radisson
  • Choice Hotels
  • Quality Inn
One partner. Every traveller touchpoint

The journey starts here.

We’ll get back within one business day.